Pure is an online site for hookups. Sally McCloud who is a 38-year-old married woman from New Jersey, decided to take action after her husband rebuffed her offers to experiment with different sexual experiences such as sexting, threesomes, or even an open marriage. Sally then joined Pure, the hot new hookup app where anything goes.
McCloud, used an anonymous user name “Philosophical Fairy,” on the Pure app and then met a traveling businessman who was hot for her “mommy bod” at a Newark hotel last September. McCloud was finally convinced that her dull sex life wasn’t her fault after the tryst.
“On Pure I found that I was a lot more desirable than I thought I was, and the guys seem to be enjoying me and my witty banter. Honestly, this app has helped me unlearn a lot of junk I’d been carrying with me, that sex was shameful until marriage or that a man’s needs always come first.”
Pure, a site for “shameless dating,” an online ad board where users can explicitly say what they’re looking for right now, was launched in 2013 in Lisbon, Portugal. It has only recently begun marketing itself in the United States as a site for “shameless dating,” an online ad board where users can explicitly say what they’re looking for right now.
ALSO READ: How Tim Cook has grown the Apple empire in his decade as CEO
The app, which was created by Ukrainian entrepreneurs Roman Sidorenko and Alexander Kukhtenko, now has a half-million active international users, mostly in London, Paris, Berlin, and Moscow. Pure has about 20,000 potential daters in the New York City area.
Olga Petrunina, who previously founded several IT companies in the travel and cryptocurrency industries, was named CEO of Pure in April 2020. According to the company’s literature, “As a woman, Olga’s main goal is to improve the female experience with online dating.”
“Our founders imagined Pure like Uber for dating — right here, right now,” says Anna Hintsyak, the company’s US and UK marketing manager.
The number of Pure users has increased 120 percent in the last year, according to Hintsyak. Pure costs $18 per month for men and is free for women.
The average user is between the ages of 25 and 40, with 67 percent of males, 30% of females, and 3% of non-binary users. Seventy percent identify as straight, twenty percent as bisexual, and the remainder as gay, lesbian, queer, or asexual.
ALSO READ: Alibaba’s Single’s Day event made 540.3 billion yuan ($84.5 billion) in 11 days
