Chrome, which is Google’s well-known internet browser, is getting a new logo. According to Google Chrome designer Elvin Hu, the modest change is finally arrived after eight years and will give the product a “contemporary experience.”
Hu described the changes in a lengthy Twitter thread, claiming that they were made in response to Chrome’s wide range of operating systems. “They employ brighter colours without gradients to match the look of the rest of the system icons on ChromeOS.” On macOS, they appear to be three-dimensional. “On Beta and Dev, we utilised colourful ribbons,” he stated.
The new logo was originally seen on February 4th, and it is now available on Chrome Canary (the developer version of the browser). It will be rolled out to the rest of the world over the next few months.
“To align with Google’s more modern brand expression, we simplified the main brand icon by removing the shadows, refining the proportions, and brightening the colors,” stated Elvin Hu.
“Fun fact: we also discovered that putting certain shades of green and red next to each other created an unpleasant color vibration, so we introduced a very subtle gradient to the main icon to mitigate that, making the icon more accessible,” he said in a later tweet.
As a result of these changes, the blue circle in the centre appears to be larger. The colours of the logo have been brightened as well.
The designer went on to explain why there is such a small difference.
You might question, “Why bother with something so subtle?” We customise Chrome’s experience for each OS with features like Native Window Occlusion on Windows, day-one M1 support on macOS, Widgets on iOS/Android, and Material You on Android. Hu explained, “We want our brand to radiate the same amount of concern.”
