The fact that We Don’t Talk About Bruno had almost no radio airplay and didn’t have a pop version cover, unlike certain high-profile Disney songs in the past, adds to the song’s success. Thanks to apps like TikTok and music streaming platforms, the song has become a smash success. It’s only natural that the song’s internet popularity has risen in tandem with the film’s availability on Disney+ to a wider audience.
We Don’t Talk About Bruno’s success took Disney and the creators by surprise, to the point where Disney decided not to submit the film for Best Original Song Oscar consideration because the deadline for submission was before the film’s release, and it was unclear how well the song would connect with audiences. We Don’t Talk About Bruno has been a cultural touchstone even without the honour nomination, and it will likely go down in history with Be Our Guest, When You Wish Upon a Star, and You’ve Got a Friend in Me as the most famous Disney song. Encanto will almost certainly become a permanent presence at Disney parks all around the world.
We Don’t Talk About Bruno is the second Disney song to reach number one on the Billboard 100 Charts, with A Whole New World from Aladdin being the first 29 years ago. Furthermore, the Encanto soundtrack has remained at the top of the Billboard 200 chart for the third time in four weeks. For comparison, Let It Go, the blockbuster song from Frozen that swept the world by storm and became a cultural phenomenon, recently charted at number 5 on the Billboard Hot 100.
We Don’t Talk About Bruno, Encanto’s breakout hit, has reached a huge milestone by being the most popular Disney song in 29 years. Encanto, which was released in theatres on November 24, 2021, was a moderate, if not minor, hit for Disney Animation, which was still having trouble attracting family audiences to the theatre. The film made $93 million in the United States and $228 million worldwide, which was on the lower end of a lot of Disney’s recent animated features.
