Monday, February 6, 2023
GoldscopeFeed
Advertisement
  • World
  • Business
  • Entertainment
  • Technology
  • Lifestyle
  • Sports
  • Finance
  • Trending
No Result
View All Result
GoldscopeFeed
  • World
  • Business
  • Entertainment
  • Technology
  • Lifestyle
  • Sports
  • Finance
  • Trending
No Result
View All Result
GoldscopeFeed
No Result
View All Result
Home tech

Did Google and Facebook executives make an illegal agreement to dominate the ad market?

by GFeed News Desk
January 15, 2022
0
Did Google and Facebook executives make an illegal agreement to dominate the ad market?

According to court documents filed in the United States, top Google and Facebook officials were actively involved in authorising an allegedly illegal 2018 contract to cement their dominance of the internet advertising industry.

The documents, which are part of an antitrust action brought against Google by a group of US states, make serious allegations against Big Tech behemoths that have long been accused of holding monopolies.

According to the states, Google aimed to eliminate competition by manipulating ad auctions, a complicated mechanism that determines which advertisements appear on websites based on anonymised profiles of internet users.

The legal filings in a New York court clearly allude to Sundar Pichai, the CEO of Google’s parent firm Alphabet, as well as Facebook executive Sheryl Sandberg and CEO Mark Zuckerberg, despite their identities being blacked out.

The complaint stated that “Google CEO Sundar Pichai also personally signed off on the terms of the deal,”

The economic conditions were communicated to Facebook’s CEO, who was told: “‘We’re nearly ready to sign and need your approval to move forward.’” according to the papers.

On Friday, Google did not respond to a request for comment, although it has flatly denied rigging the digital ad market.

For the third time, the lawsuit was altered to remove Facebook and its parent corporation Meta from the list of defendants.

“Meta’s non-exclusive bidding deal with Google, as well as the equivalent partnerships we have with other bidding platforms,” a spokeswoman told AFP, “have helped to improve competition for ad spots.”

“These business relationships enable Meta to deliver more value to advertisers while fairly compensating publishers, resulting in better outcomes for all.”

According to the complaint, the agreement was internally referred to as “Jedi Blue,” a reference to Facebook’s logo.

“No sensible developer would seek to have his auctions rigged by the market’s two largest buyers,” the complaint argues.

“As a result, Google and Facebook swore their agreement’s terms to secrecy.” The antitrust claim is one of three that have been brought against Google on several fronts.

The US government filed a landmark case against Google in October of last year, accusing the company of maintaining a “illegal monopoly” in internet search and advertising.

It’s the country’s most significant antitrust case in decades, and it might spell the end for the Silicon Valley juggernaut.

While Google’s ad revenue has climbed, its share of the booming US online ad business is ebbing due to competition from Facebook, Amazon, and others, according to eMarketer.

Tweet146
Previous Post

Tonga witnesses massive volcanic eruptions

Next Post

Marvel finally discloses “Why are the Ikaris only Eternals that Can Fly”

GFeed News Desk

https://goldcopefeed.com/

Related Posts

Netflix’s new competition – ITVX, it’s a Spotify-style streaming platform

CEO of Netflix Reed Hastings to donate $1 million to Ukraine

by GF Entertainment Desk
March 3, 2022
0

Reed Hastings, the co-founder, chairman, and co-CEO of Netflix, has pledged $1 million to an organisation that provides humanitarian aid...

Netflix’s new competition – ITVX, it’s a Spotify-style streaming platform

Netflix’s new competition – ITVX, it’s a Spotify-style streaming platform

by GF Entertainment Desk
March 3, 2022
0

ITV is ramping up its aims in the already crowded pay-TV business by launching a new Spotify-style streaming network. Users...

A man’s final moments before dying have been recorded by a Study

Getting Credit cards from Banks is becoming easier day by days

by GFeed News Desk
February 23, 2022
0

Credit cards are becoming more accessible today than they were just a few years ago. Nearly two years after the...

A man’s final moments before dying have been recorded by a Study

A man’s final moments before dying have been recorded by a Study

by GFeed News Desk
February 23, 2022
0

The first-ever recording of a dying brain has offered new information on what might happen in our final moments. Scientists...

Australia to open its borders to vaccinated tourists from this month

Google changed Chrome browser’s logo after 8 years!

by GFeed News Desk
February 7, 2022
0

Chrome, which is Google's well-known internet browser, is getting a new logo. According to Google Chrome designer Elvin Hu, the...

Please login to join discussion

Recommended

Christian Pulisic becomes first US men’s international to score in a Champions League semi-final

As the Covid-19 positive score reaches an all-time high, the Canadian military will help in the province of Ontario

April 28, 2021
Australia’s Scott Morrison doesn’t deny pressuring UK to drop climate asks from trade deal

Children as young as two are vaccinated against Covid-19 in Cuba

September 10, 2021

Categories

  • Business
  • Entertainment
  • Fashion
  • Finance
  • Food
  • Health
  • Lifestyle
  • Sports
  • tech
  • Technology
  • Travel
  • Travel
  • Trending
  • Uncategorized
  • US
  • World

Don't miss it

Selena Gomez Launches ‘Your Words Matter’ Mental Health Campaign With Rare Beauty
Entertainment

On Friends, Tom Selleck, who plays Richard, talks about his experience

May 2, 2022
Selena Gomez Launches ‘Your Words Matter’ Mental Health Campaign With Rare Beauty
Entertainment

Selena Gomez Launches ‘Your Words Matter’ Mental Health Campaign With Rare Beauty

May 2, 2022
Everything you need to know about Borgen Season 4
Entertainment

Angelina Jolie went to Ukraine, to meet children and volunteers

May 2, 2022
Everything you need to know about Borgen Season 4
Entertainment

First look of P-Valley Season 2 has been revealed

May 2, 2022
Everything you need to know about Borgen Season 4
Entertainment

With only 5 days till the screening of Doctor Strange 2, Marvel has released a teaser

May 2, 2022
Everything you need to know about Borgen Season 4
Entertainment

Everything you need to know about Borgen Season 4

May 2, 2022
  • About
  • Contact
  • Cookie Policy
  • Editorial Policy
  • Privacy Policy

© GoldscopeFeed 2020-21, All Rights Reserved.

No Result
View All Result
  • About
  • Cookie Policy
  • Privacy Policy
  • Contact

© GoldscopeFeed 2020-21, All Rights Reserved.