A few luxury brands have welcomed the year ahead by releasing Tiger-themed capsule collections that take the phrase “to wear your heart on your sleeve” to a whole new level. Some of the most well-known fashion designers have created their own versions of this traditional tradition.
The Best Fashion Labels Honoring Tiger-Themed Capsule Collections
Jeremy Scott’s take on the Year of the Tiger is startling, to say the least. Fendi, the Italian fashion business, has released a bright capsule collection using Tony the Tiger, the company’s iconic childhood meal symbol. These 16 ready-to-wear and accessory pieces interpret the famous image in a variety of ways, with oversized shirts, sweatpant sets, and denim jackets. It’s a new view on the situation that focuses on the Zodiac’s violent side.
The tiger has been expertly blended into the British fashion industry’s designs. For this occasion, a new take on the TB Monogram pattern was produced, with vibrant orange B motifs decorating the design in a beige tone. The reimagined pattern has even given the Burberry Heritage Trench a makeover. To coincide with the brand’s new appearance, several pieces, including the house’s classic Lola and Olympia purses, feature tiger stripes. The collection’s marketing campaign, which features Chinese models, was shot by Feng Li, a well-known fashion photographer from China.
The tigers dominate Balenciaga’s collection, a testament to the new year’s promise of daring and bravery. The collection includes 57 items ranging from sweaters and skirts to slides and fluffy socks. It has also released a new tiger insignia to identify its products, adding to the joyful atmosphere.
Gucci has taken a novel approach to branding by combining its iconic interlocking G mark with different variations of the striped cat breed printed on a number of styles. This collection was heavily influenced by Vittorio Accornero, the artist who created the famed flora design for the mansion. Models dressed in the bold collection pose casually next to actual tigers in a retro-style hotel for Alessandro Michele’s campaign. Michele’s collection includes classic Gucci items like shoes, bags, and silk accessories, as well as sweaters, jeans, and dresses, all of which can be purchased in Gucci pop-up shops throughout the world.
Prada’s take of the Lunar New Year comprised a collection, a campaign, and a flurry of activities intended at raising awareness about the predicament of the tiger, while not primarily concentrating on tigers. As part of the luxury house’s promotion with Li Yifeng and Chun Xia, art students were invited to submit their own versions of the four-legged buddy. A number of the competitors in the global competition will be included in upcoming projects in 2022. In addition, the China Green Foundation has announced a donation to the Walking with Tiger and Leopard programme, which aims to educate the general public about tiger protection.